Ring Design

Design a ring as unique as her

No two love stories are the same. No two women are the same. Every ring marking a celebration of love should be as unique as the person who will wear it.

Our personal and discreet Alicia J concierge service helps you design a beautiful bespoke engagement or wedding ring that symbolises your relationship and reflects the style and personality of its wearer.


We know that most people haven’t bought a diamond or gemstone ring before they buy an engagement ring, and we know they want the most beautiful and original authentic ring they can afford. Our ring-design process is here for you. You will design a beautiful bespoke ring, while being certain that your gemstones are authentic and accredited. We guide you through the design process with patience and expertise.

1. Consultation

You may be able to perfectly picture your ideal ring, or you may be totally unsure what you want and what’s within your budget. Either way, we’re here to help. Our talented consultants guide you seamlessly through the process.

The first meeting can be in person, over the phone or via video call. During this initial conversation, we get to know you and the person you are buying for to gain an understanding of their lifestyle, so that the ring design is practical as well as beautiful. We will also discuss budgets and timescales and browse styles you like and dislike to help us get a clear idea of what you are looking for.

2. Design

Every beautiful ring starts with a great design. Once we know what you are looking for, our talented designers get to work. They will create a series of designs to present to you. We outline your options from carat size to metal choices, as well as approximate costings. We then provide you with a variety of silver ring shanks to see and try in person. Throughout the entire process, we share our knowledge, expertise and opinions with you to ensure you make an informed and educated decision. From here, we source a selection of stones that fit your criteria, before narrowing it down to 3-5 pieces which we will present to you at our next meeting.

3. Select

Our next meeting will allow you to examine the designs to tell us what you like and what you don’t and discuss any finishing touches you may wish to add. Sometimes it takes seeing the design to know exactly what is right – and what isn’t. During this time, our design consultants will explain the characteristics, benefits and drawbacks of each piece and share our expert advice and opinion with you. Together, we then decide on a winner – an exciting moment – before finalising adjustments and personalisation options such as engravings.

4. Craft

Now that you are happy with your design, sit back and relax while our talented designers and goldsmiths bring your ring design to life. Our Co-Founder Roshan, a qualified diamond and gemstone expert, will oversee this part of the process. The finished product will then be delivered back to us in London.

5. Unveil

Once we receive your ring at the Alicia J HQ here in the UK, we run a final quality check to ensure it meets our standards and is perfectly packaged. We then arrange for your ring to be safely delivered to you, as discretely as you like and complete with all relevant reports, certificates and care instructions.

6. Valuation

As well as relevant reports and care instructions, we provide every customer with a complimentary valuation from a recognised and licensed jewellery professional in the UK. Because Alicia J does not have stores and showrooms, we don’t accumulate the extra operational costs typically added on to fine jewellery supply chains. This allows us to charge the fairest prices possible, resulting in valuations generally being higher than the purchase price. We hope this provides peace of mind when it comes to insuring your precious new ring.

Find out how our valuation works and about insuring your ring here.

Ready to design?

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