Diamonds
The word diamond comes from the Greek adamas, meaning unconquerable, and, as the most durable natural material on earth, its symbolic meaning is of pure unconquerable love – perfect for engagement. Diamonds are also dazzling and mesmerising to look at. As for buying them, there are a few things you should know. It’s a common misconception that the size (or carat weight) alone determines the quality and value of a natural diamond. However, there are several factors to look out for when choosing a diamond. A great place to start is to consider each of the four C’s: the cut, carat, clarity and colour.
THE 4 C’s
What do they mean?
The four Cs – cut, carat, clarity and colour – determine the value, beauty and rarity of a diamond and are the most important characteristics to consider when buying.

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NEED HELP
Alicia J diamonds provides a personal diamond sourcing service for our customers. If you are searching for a loose diamond, coloured diamond or gemstone, we can guide you through the process of sourcing the highest quality stone, for the best possible price.
Whether you want to learn more about the basics or need help sourcing the perfect stone for you, our Diamond experts are on hand for honest and professional advice.
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