Testimonials

"I heard great things about Alison and Alicia J Diamonds from my close friend, and I was not disappointed with my experience... Alison and the team talked me through the entire process of securing the perfect engagement ring for my (now) fiance. They were so helpful in helping me understand the various designs of rings and diamonds, which can be quite a daunting process...Alison even went the extra mile to add customisation to the ring in the form of adding our birthstones, which was a unique and meaningful touch. I was so pleased with the engagement ring."

"I wasn’t quite sure what I was looking for but Alicia J were able to present a wide variety of options and hold my hand through the process with honest and helpful advice. I ended up with a perfect ring and my fiancé couldn’t be happier. I would recommend (and have done!) to anyone."

"I was looking for a special gift for my wife for her 60th birthday. I had a look around several flagship jewellery stores in London, but I wasn't totally sure what I was after and found the whole experience a little overwhelming. So I decided to get in touch with Alicia J Jewellery with some thoughts on design and my budget. Not only was I able to get better value for my money than on the highstreet, it was a totally enjoyable, personal and discreet experience, with Alicia J advising every step of the way. The necklace and matching earrings they produced were beautiful, I was educated on the gemstones and diamonds that were included, and my wife was absolutely thrilled with her present!"

"If I could give a 6* rating I would! I cannot recommend Alicia J Diamonds enough, they made what I thought was going to be a stressful process a really enjoyable one. Right from the outset Alison was really helpful and guided me through the design process, she completely understood my brief and the ring we designed and delivered exceeded all expectations."

"It was fantastic working with Alicia J, they were incredibly helpful throughout the whole process. The ring is beautifully personal with perfect, flawless stones, it is truly one of kind!"

"Professional yet personal experience from start to finish. I cannot recommend Alicia J Diamonds enough, faultless service. Right from the outset Alison was really helpful and informative, she completely understood my brief and the necklace that was designed and delivered exceeded all expectations. I shall be recommending to friends and using them for all my jewellery needs in the future."

"Unbelievable service from start to finish. Could not recommend highly enough. I went to Alison with no more than a budget and a very vague idea of what sort of engagement ring I was after. She put me at ease, guided me through the basics and my fiancé now has a beautiful ring on her finger which she's more in love with than me."

"Alison was so helpful right from the start. I had a particular idea in mind when choosing a ring and she was listened to and offered her advice. Right from start to finish she was always in touch and responded so quickly whenever I got in touch with her. Brilliant service and lovely people! We're both very happy with the end result."

"I commissioned Alicia J to make a pair of one-carat diamond studs for my beautiful wife. She loves wearing them. What I loved was the process of designing and buying them. I don’t have any experience of diamonds but I was made to feel confident throughout, with your extraordinary product consultation, amazing diamond knowledge and help in creating this special gift."

"I had the absolute BEST experience with Alison and her team, a real diamond experience. She brought me along on the journey of my beautiful ring and it far exceeded my expectations. Such a beautiful ring I get to call mine. Thank you!"

“Alison and her team were amazing! There’s service above and beyond, and there’s delivering the amazing in impossible timescales. Alicia J exceeded all of that in delivering a beautiful birthstone ring for my wife which is now a permanent distraction and source of smiles. Thank you!”

"I received support and feedback throughout the entire process and the end product was even better than I could have ever imagined. Thank you so much for helping make a milestone birthday such a special occasion".

"Alicia J provided exactly the bespoke, personalised & trusted service I needed to navigate the world of diamond engagement rings. I'd looked at some of the big box stores, but always felt pressurized by salespeople who didn’t understand my needs. Alicia J took the time to help me choose the right diamond and ring design to develop something really special and unique."

"It was clear from the start that we weren't just 'another customer'. The Alicia J team took the time to get to know all about myself and my fiancé to make tailored recommendations perfect for us. We couldn't be happier with how the ring turned out"

“I approached Alicia J after I had a consultation with a big luxury brand. Unfortunately, the diamond looked very different in person than it did on the website and the process just didn’t feel very personal. With the help received by Alicia J, I was able to design my ring exactly how I had imagined, with a much higher quality diamond and personal, sentimental touches (the birthstones of our children are hidden within the band). The ring arrived beautifully packaged and I was able to propose on Christmas day with the family, fireworks and tears as my fiancée did not have a clue. I highly recommend Alicia J for anyone looking for a hassle-free bespoke engagement ring, dealing with the team was a pleasure."

“Alicia J helped me design a copy of my engagement ring and I couldn’t be happier. My partner and I were so happy with the final result we decided to put an order in for our wedding rings. Unfortunately, due to Covid our wedding has been delayed but I can’t wait for the big day to finally arrive so I can wear both beautiful rings together, thank you!”

"I was looking for a special gift for my wife for her 60th birthday. I had a look around several flagship jewellery stores in London, but I wasn't totally sure what I was after and found the whole experience a little overwhelming. So I decided to get in touch with Alicia J Jewellery with some thoughts on design and my budget. Not only was I able to get better value for my money than on the highstreet, it was a totally enjoyable, personal and discreet experience, with Alicia J advising every step of the way. The necklace and matching earrings they produced were beautiful, I was educated on the gemstones and diamonds that were included, and my wife was absolutely thrilled with her present!"

"I never knew how quick and easy designing a bespoke piece of jewellery could be. Thank you for making this experience enjoyable and stress-free"

"Working with the Alicia J team was absolutely incredible. Alison in particular was not only a complete delight but really listened to everything we wanted when it came to rings. She is talented, creative and her attention to detail is zero to none! She also was able to deliver on a quick turnaround for when we needed the rings. Alison is a true professional and a master at her craft. Cannot recommend a better place or team to work with!"

"A great service. Everything went smoothly and stress-free. I had an initial Teams chat where the process was clearly explained and all the intricacies of choosing a ring and diamond were expertly explained to me. It was great to be able to feel I chose every aspect of the ring rather than going into a high street jewellers and just picking what is there, feels so much more personal. The final ring was hand delivered to me in London. We are so pleased with the ring and can't fault the service or the team, I would definitely recommend."

"I was referred to Alison, to create a special statement ring for my 50th birthday. After sharing many ideas, a 'mock ring' was created based on my brief. What a superb idea, it allowed me to wear the ring and get use to the size, fit, shape, style before making the commitment to proceed. Upon confirmation, Alison and her team were able to produce a stunning and bespoke 'Toi Et Moi' Ring, which I absolutely love. Alison even delivered the ring, by hand, in Dubai. I couldn't have asked or wished for a more enjoyable experience. Now planning new earrings....."

"Such a personal service - working with Alison and her team has been amazing. I could not recommend them more, from design through to the delivery, the whole process could not have been handled better - just got to hope she says yes now...!"

"I've commissioned a recreation of my great grandmother's ring which I lost and from the start I was amazed by this company. The communication was incredible, I was kept up to date through the entire process, and even through the shipping I was receiving updates as to where the ring was. When it arrived I was speechless as to the quality and the beauty of the ring. The whole experience was very professional and pleasant and I cannot express how much I recommend this company."

"For someone with no knowledge or confidence in buying an engagement ring I was in great hands the whole way. Allison took the time to cover all the aspects of diamonds and how the process of creating a bespoke engagement ring worked. Each step of the way Allison and her team were there to support and guide me and I couldn’t be happier with the final product. Over the moon and can’t wait for my girlfriend to receive this surprise. Thanks Alicia J Diamonds"

"We could not recommend Alison enough. Alison supported myself and my husband to design our wedding rings. Right from the moment we met her at our home we knew we were in good hands. Working with Alison was seamless, she really gets to know you and is open to any designs you have In mind. She is also great at recommending what may not work. Being a true artisan in her craft you really feel in good hands. We learned a lot about the diamonds she sourced and the setting of them in our rings. Such a flawless experience from beginning to end. We could not recommend Alison enough."

"I loved the whole process, Rachel was so helpful, understanding and made everything from design to delivery an enjoyable experience. Nothing was a hassle down to the delivery, making sure my now fiancée suspected nothing. The ring is stunning, I was blown away when I opened the box and hid it out of sight for a whole week before I proposed at the Shard. I kept checking on it everyday just to admire the beauty of it, so tastefully done with a beautiful finish. Made extra special when I proposed knowing there is no other ring out there like this one. Thank you for making the beginning of my forever fairytale a reality. Highly recommend this company."

"I asked the Team at Alicia J to create a pave set diamond heart pendant & necklace for a very special birthday surprise present for my Wife. After some design discussions and a really nicely put together presentation of ideas, I opted to ask for a piece from the website, to be made bespoke with added diamonds. To my relief, nothing was a problem, it was a great experience and all enquires where well managed, handled quickly and the team went above and beyond to create a beautiful sentimental piece of bespoke jewellery. The extra touches like being delivered by hand, the expert insurance valuation and the packaging really made it special. My young daughter commented that the piece was very 'Diamondy', and indeed, it truly glistened. The quality really exceeded my expectations. Thank you to all at Alicia J"

"I’ve been thinking of having my half diamond eternity ring reworked into a full diamond eternity ring for a while. I had had two other quotes. When I discussed my thoughts with Alicia J she understood what I wanted immediately and advised that she could remodel it whereas another jeweller had told me it wasn’t possible. The work was completed very quickly and I now have a beautiful full diamond channel set eternity ring which fits my finger perfectly, the diamonds fit around exactly and it sits very well with my solitaire engagement and wedding rings. I am thrilled with the result. I have no hesitation in recommending Alicia J to anyone else thinking of anything similar. I will also go back to her if I am planning to buy any other jewellery."

"I got a fully bespoke engagement ring and it is absolutely stunning. I am sure I was not the easiest client with personalised details and tricky gemstones to work with but the team at Alicia J Diamonds were amazing and executed the vision perfectly in the end. The whole experience was a very personal bespoke one from the initial consultation to the information pack etc. Despite my complications AJD were able to work with me and make sure the final finished piece was everything I wanted and more."

"What can I say about the amazing experience that I have just had with Alicia J Diamonds. I have had a diamond ring for years sitting in a drawer getting dusty that I simply just didn't love! I told Alison about the ring and she said, let us see what we can do with it. Well! I felt like a princess the way the team looked after me the whole service, the storyboard with suggested images, the speed at which they turned my old 'unloved' diamonds into my now most comfortable and much loved diamond ring which quite simply I don't want to take off my finger :-) Thank you to the whole of the Alicia J team I am now a super fan! ....Now I have my eye on one of their gorgeous bold rings ;-)"

"The most beautiful diamonds and exceptional service. Very very happy. We had my engagement ring hand crafted by Alicia J. The diamond is so sparkly I can’t stop looking at it! We gave the team pictures of the ring I liked and they made it happen, my diamond was personally sourced from Dubai and the band designed to my spec. The quality is exquisite and honestly beats anything I’d seen from the wider known luxury brands." What makes Alicia J so wonderful (aside from the amazing gemstones) is the personal service from Alison and the team. The ring was hand delivered, I then had follow up appointments (at my home address) for resizing and then for scoping my wedding ring. I was made to feel like a VIP! Everybody comments on the beauty of my engagement and wedding ring and are amazed at how the two rings fit so neatly together. My next piece will certainly be an Alicia J, bring on my eternity ring and perhaps a little gem stone treat to myself for working so hard this year. I recommend to all."

"I used Alicia J to replace a diamond necklace that was stolen, Alicia J came up with a design that complimented the earings and actually looked far better. They communicated with me the whole time and personally hand delivered the necklace. The cost of the necklace for the quality received was excellent and I would be happy to recommend Alicia J. Great communication, great product and excellent service."

"I am a returning customer for my wife and was more than pleased with both purchases! Stunning diamond necklace and earrings. Great customer service and insightful consulting when choosing the present! Can only recommend their services!"

"I absolutely love my Bold ring! The mission behind the collection truly resonates with me, and the mission I have started through FemPeak is to encourage women to think big and shape the future of humanity in business and technology. Every time I wear the ring I'm reminded of the journey we are all on together as women in leadership."

"A very personal, bespoke experience from Alicia J and their team from beginning to end. Excellent aftercare gives us peace of mind. They coordinated certification, valuation and insurance for me all included. Response time is immediate, every query and any doubts were resolved very early on. E-Meetings and presentations combined with beautiful samples made the experience very user friendly and fast. Worked to deadlines and delivery was coordinated effortlessly. I would recommend this service highly."

"Alison has extensive knowledge of diamonds and precious stones; she takes the time to truly understand exactly what you are looking for, understanding your budget and sourcing the perfect stone. She and her team are passionate for delivering an exceptionally high client experience from the very start, to the delivery of your amazing piece of jewellery. My purchase was very much a ‘me treat’ after a challenging and difficult few years, following the loss of my mother and a divorce. A very special experience, and I simply cannot recommend Alicia J Diamonds highly enough."

"Alicia J Diamonds make the process of proposal through to marriage enjoyable and stress-free. Alison listened to all our requests and inspiration throughout to create the engagement and wedding rings. For Jack, who proposed to Sarah, Alison was extremely helpful. She ultimately managed to craft an engagement ring for Sarah, which she adores, off nothing more than a very loose brief from Jack. Our great experience continued for the wedding rings, with Jack opting for a gold ring with a millgrain edge to complement a gold ring inherited from his Dad. Alison came up with a genius suggestion for Sarah’s wedding ring. Given Sarah works in a hospital, she needed a plain band for work (not allowed diamonds for infection control purposes). Alison worked with us to find a perfect solution: one plain platinum band for work and another half-laced with diamonds for outside of work. Both perfectly crafted to fit around her engagement ring. We’d recommend Alicia J Diamonds to anyone looking for an easy, yet exclusive and premium, service for their jewellery."

"Gorgeous custom made earrings. Great service and so helpful. Highly recommended. Thank you"

"My partner had her family heirloom stolen from her whilst away on holiday. It was a beautiful bespoke gold necklace with a diamond and emerald pendant and something that was almost impossible to replace. I contacted several jewellers in the hope that I could recreate the pendant but all were either too expensive, unaccommodating or simply unable to recreate the pendant. Eventually I contacted Alicia J Diamonds and was instantly impressed with how accommodating they were . Rachel (Operation Manager) ensured all my needs were listened to by fully understanding my budget, delivery time and product design requirements. The various quality and source of diamonds and emeralds were explained to me, and the communication throughout was amazing. An initial 3D model was produced by their design time and together we re-created the pendant to create an exact replica. Rachel and Alison were patient throughout and allowed me to make several alterations to the design until it was perfect. Eventually the finished product was hand delivered to me on time where it was a pleasure to meet Alison (Founder). The final product was absolutely perfect and my partner was delighted. I cannot recommend this company enough if you want jewellery tailored to your needs and personable customer service throughout. Thank you Rachel and Alison"

"I could not recommend Alison anymore ! I was completely clueless with regards to diamonds and had a lot to learn. Alison was very informative and discussed everything I needed to know in making the right decision on purchasing my partners engagement ring. The service was completely bespoke and this enabled me to design a ring that I felt my partner would love and to put my own stamp on it, whilst Alison ensured the quality of the diamond was maximised for the budget. I got the ring size wrong, this was taken away and amended in a number of days with no issues, Grace even collected it and Alison dropped it to our house! My partner absolutely loved the ring and we are both over the moon with the quality - thank you Alison! For anyone debating if they should purchase their ring from Alicia J or another, I would highly recommend Alison/Alicia J!"

"A wonderful experience. Alison was incredibly supportive and knowledgeable in helping me to create the perfect necklace! Would highly recommend"

Great service, high reliability, top quality.

"I had been searching for the right eternity ring for several years, to mark a significant wedding anniversary and also be a statement piece in my collection. I had an idea in my head but it was a tricky brief that other jewellers had been unwilling to take on. Alison provided a truly personal experience - working with me to shape that brief, guiding me step by step through the creation process, and then ultimately delivering an even more beautiful ring than I had imagined. My husband and I are both thrilled with the result."

"This service was a truly immersive experience. From building a relationship with Alison to learning the details about jewelry to help guide my decision-making and make the output extra special for my partner and her receiving the engagement ring. I've not heard of or seen any other experience like it. Delivered way beyond expectations."