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Diamond Jewellery

Welcome to The Keepers Diamond Jewellery Collection. This diamond jewellery range is designed to be timeless. It’s a jewellery box capsule collection if you like that includes a collection of fabulous diamond earrings, necklaces, pendants, bracelets, and bangles, each piece meticulously crafted to be a timeless treasure you’ll cherish forever.

Our pieces are made to the highest standards, using only the finest quality diamonds and precious metals. Whether you’re looking for a classic or contemporary pair of diamond earrings, a daily diamond necklace, or a stackable or standalone diamond bracelet, we have the perfect piece for you.

Our Products

Our Keepers Diamond Jewellery Collection offers a wide range of stunning diamond pieces, including hoop, huggie, drop and stud earrings, necklaces, pendants, bracelets, and bangles. Each piece is made to the highest standards, using only the finest quality diamonds. We offer a range of designs, modern classics if you will, that bring joy and daily wearability. There is something to suit every taste and style.

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The Gift of Love

Our story began as a bespoke diamond offering, and over time, we developed our ready-to-ship collection as a response to our customer’s requests. Our bespoke clients often asked to buy ready-designed gifts for those they loved, whether this was for a birthday, anniversary or Mother’s Day or Christmas present. As well as designing their own pieces, our clients also wanted to shop a collection of diamond jewellery online from the comfort of their own home, and so our Keepers Diamond Jewellery Collection was created.

Love Thyself

Alison, our founder, is often found chatting with fabulous women, hearing that many wanted to treat themselves with diamond jewellery as a reward for their own hard work or were keen to buy accessories that offered value and longevity. Our Keepers Diamond Jewellery Collection embraces all things me treat, our stunning diamond pieces are perfect for self-gifting. Investing in quality diamond pieces is not only rewarding but is a way to build out a timeless and sustainable jewellery collection that can be worn over and over and that offers ongoing value. Moreover, by building a capsule diamond jewellery collection you are actively reducing reliance on throw away jewellery.

About Us

At Alicia J Diamonds, we are passionate about creating stunning diamond jewellery using only good value reputable stones that are sourced from trusted sources, providing our clients with diamond education as part of their purchase. Our founder Alison saw an opportunity to create something truly special – a jewellery concierge service that would empower buyers to make educated and quality purchases. Sharing our diamond knowledge with you is important to us.

Having found that most first-time diamond buyers were overwhelmed by the prospect of buying diamonds, especially engagement rings, Alison sought to create a business and service offering that simplified the process, focusing on giving customers a high-quality personalised approach.

We believe that buying jewellery should be an exciting experience, not just a purchase. Whether you prefer your diamond jewellery set in yellow, rose or white gold, rhodium plated gold, platinum or silver, our team can help you to achieve the perfect piece. Based in London, we offer a customer-first service that is designed to meet the unique needs of each of our clients.

Diamond Jewellery FAQs:

We’ve done our best to try and answer some of the most frequently asked questions about diamond jewellery below:

Does Diamond Jewellery Hold Its Value?

High-quality natural diamonds purchased at a fair good value price, that are kept in good condition, should expect to see a moderate increase in overall value over time. As things stand, lab diamonds are less predictable.

How Can I Keep My Diamond Jewellery Looking Its Best?

As basic as it sounds, really try to take off your jewellery before washing with soap and applying hand and body creams. Such substances only seek to clog your diamonds, leaving them with a visibly changed colour and consistency. Give them a rub occasionally with a soft jewellery cloth and when not wearing them, store them in a soft pouch to avoid knocks and damage. Bending diamond jewellery may well change the tension of the piece and as such diamonds can more easily fall out.

What Birthstone Month is Diamond Associated With?

Diamond is the birthstone of April. Wearers of diamonds are believed to increase inner strength and improve their relationships.

Which Countries Have the Best Diamonds?

Some of the worlds best high quality diamonds come from Russia, Botswana, Congo, Australia, Canada, Zimbabwe, Angola and South Africa.

What is a Conflict-Free Diamond?

The term conflict-free diamond refers to diamonds that have not financed civil wars.

What is an Ethical Diamond?

Ethical diamond refer to diamonds that ensure fair pay, safe working conditions, environmentally sound practices, and no human rights abuses.