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Our Story

“Building a strong network of trusted suppliers and specialists has allowed us to oversee the sourcing and development of exceptionally high-quality diamonds and gemstones. We are committed to sourcing ethical, authentic diamonds for our valued customers at the best possible price".

Alison, Founder of Alicia J

CEO & FOUNDER

I’m Alison Cooper, Founder of Alicia J

I love fine jewellery. My career has frequently taken me to the Middle East, where I’ve enjoyed treating myself to beautiful pieces of jewellery. Over the years, I have learned a great deal about diamonds, gemstones and precious metals. 

I quickly realised that diamond prices in Europe’s high street stores are vastly overvalued compared to what I was paying in Dubai. I could also see that conventional shopping for diamonds and fine jewellery could lead to confusion and being overwhelmed by choice, resulting in the wrong purchase being made. 

Having run successful businesses before, I knew I could make a personalised bespoke fine jewellery service work. 

I also recognise that sometimes people want ready-to-wear styles, too, and I’ve made sure that our Alicia J collection is beautiful and ethical. 

Founding Alicia J

“The idea for Alicia J began when a family friend was looking to buy an engagement ring and asked for my advice. He’d been quoted by a jeweller and was focused on getting the highest carat size for his budget. However, unknown to him, there are many other factors to consider when buying a diamond so together we sourced a much higher quality, higher value diamond, for a better price. 

I also noticed through my son that most 20-30-year olds were overwhelmed by the prospect of purchasing an engagement ring. I saw that those who do not fully understand the grading or valuation of fine jewellery could end up feeling exploited. I found myself continually offering advice to friends and family and soon became inundated with requests for bespoke jewellery. 

“I found myself continually offering advice to friends and family and soon became inundated with requests for bespoke jewellery.”

Inspired, I trained with the Gemological Institute of America (GIA) as a diamond and gemstone specialist to enhance the knowledge I already had. This helped me create an approachable and friendly tailored diamond jewellery concierge service which empowers the buyer with the knowledge to make an educated, quality purchase. I also knew I wanted to help people create more original and personalised designs. I formed a business plan and Alicia J was born.” – Alison, Founder of Alicia J 

“I found myself continually offering advice to friends and family and soon became inundated with requests for bespoke jewellery.”