I’m Alison Cooper, Founder of Alicia J
I love fine jewellery. My career has frequently taken me to the Middle East, where I’ve enjoyed treating myself to beautiful pieces of jewellery. Over the years, I have learned a great deal about diamonds, gemstones and precious metals.
I quickly realised that diamond prices in Europe’s high street stores are vastly overvalued compared to what I was paying in Dubai. I could also see that conventional shopping for diamonds and fine jewellery could lead to confusion and being overwhelmed by choice, resulting in the wrong purchase being made.
Having run successful businesses before, I knew I could make a personalised bespoke fine jewellery service work.
I also recognise that sometimes people want ready-to-wear styles, too, and I’ve made sure that our Alicia J collection is beautiful and ethical.