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Jewellery care

Diamonds are the hardest natural substances on earth, but this doesn’t mean they are indestructible. 

Over time, diamonds can get dirty. This is partly because they have an affinity for grease and oils. They pick up oil from your hands and this attracts dust and dirt to collect on the oil. When a diamond is dirty it can appear dull and can cause inclusions (small imperfections) to become more obvious to the human eye.

Remove your jewellery
before taking a shower

When a diamond is exposed to oils from certain soaps and shower gels, it can cause a film to build up over time. This film attracts dirt which causes the diamond to appear dull. To ensure your diamond maintains its brilliance and sparkle over time, it is best practice to take it off and store it in a safe spot before showering. 

Remove jewellery when moisturising

 They may be great for your skin, but your daily moisturiser, sun cream and lotions aren’t so great for your jewellery. Like oily soaps, creams and lotions can cause build-up and dull your stone over time. To avoid this from happening, remove your ring when applying creams and lotions and wait until your hands are completely dry before popping your ring back on.

Keep jewellery away from perfumes

It is also a good idea to avoid perfumes, hairspray and makeup from coming into direct contact with your jewellery. Over time they can tarnish the prongs, clasps and bands which hold the diamond in place.

Remove diamond jewellery when swimming

Prolonged exposure to chlorine can damage and discolour the metal of your jewellery. It can also cause pitting corrosion on gold alloys, which weakens the alloy and increases the likelihood of losing a stone. On top of this, cold water can cause your fingers to shrink, making it much easier for a loose engagement ring to slip off – so the ocean is also off limits for precious jewellery. 

Store your jewellery carefully

To keep your jewellery safe and in good condition for eternity, it must be stored correctly. Storing your jewellery in a clean, dry place away from extreme temperatures, humidity, direct sunlight and harsh chemicals will prevent it from deteriorating over time. Diamonds can also damage other diamonds, gemstones and metals which is why we recommend jewellery boxes with individual plush-lined compartments to avoid the jewellery becoming scratched. 

Cleaning your diamond jewellery at home


The safest way to clean your diamond at home is to soak it in warm water and a gentle degreasing solution, such as a mild soap or detergent. 


  1. Leave it to soak for 15-40 minutes depending on how dirty it is. 

  2. Once you have left it to soak, gently scrub the jewellery with a soft brush such as a toothbrush, focusing on areas that gather dirt such as under the stone. 

  3. Finally, rinse with warm water and wipe with a lint-free cloth to remove any excess dirt.