Our skilled team of specialists will find you excellent value diamonds for your personal budget.
Full understanding of the jewellery you're buying.
Stones sourced from a range of reputable and ethical suppliers. Receive a GIA report confirming colour, cut, clarity and carat size.
Our after-sales services last a lifetime.
Here at Alicia J Diamonds, our fine diamond jewellery collection is accompanied by a GIA report confirming colour, cut, clarity, and carat size. As independent jewellers, our commitment to quality is reflected in everything we do, from how we source our stones to how we design our unique pieces of jewellery ourselves. Located in central London, we mostly meet our clients in our Marylebone space, whilst our design workshop is based in the bustle of London's Jewellery Quarter in Hatton Garden. We can also arrange virtual appointments. We aim to provide our customers with a truly bespoke personal service. Whether you're looking for a one-of-a-kind engagement ring or a unique piece of jewellery for a special occasion, our friendly and knowledgeable team is always on hand to help you find exactly what you're looking for.
Our founder, Alison, formed her brand with the goal of helping people make educated, quality purchases when it comes to fine jewellery, particularly diamonds. Her passion for helping others began when a family friend was looking to buy an engagement ring and was solely focused on carat size. With Alison's guidance, they were able to find a higher quality, higher value diamond for a better price. This experience led her to realise the need for an approachable jewellery concierge service that empowers buyers with the knowledge to make informed jewellery decisions. Alison's dedication to her craft and commitment to providing exceptional customer service has earned her a loyal following of clients who trust her expertise and rely on her for all their jewellery needs. Testament to our service is the high amount of word-of-mouth recommendations that Alicia J receives, thanks to our happy clients who share their fine jewellery secret. Whether you're looking for diamonds or coloured gemstones, our clients know that they can count on Alicia J for using the highest quality materials and craftsmanship.
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What colour is a diamond? Many say they’re colourless, however, look closely and most contain subtle tints of yellows, soft pinks and rich browns. Truly colourless diamonds are known as white diamonds and are extremely rare and the most valuable. Diamond colour is graded from D to Z – D being the whitest, most colourless diamond and Z containing noticeable yellow, brown or pink tints. The letters D to Z represent a range of colour based on a combination of tone, lightness or darkness and saturation.
Diamond cut refers to the arrangement of a diamond’s facets. A diamond’s cut is often mistaken as meaning its shape (oval, pear, etc), but a diamond’s cut grade is actually about how well the facets interact with light.
Polish refers to the overall smoothness and condition of the diamond’s surface. It’s rare for a diamond to have a perfect polish. More often, they have tiny imperfections not visible to the naked eye.
Symmetry refers to how well-aligned the diamond's facets are. Symmetry, on the other hand, refers to the exactness of shape, overall outline, placement and alignment of individual facets.
The gradings provided by the GIA go from poor to excellent. If you select an SI clarity, we will provide Very Good cut, polish and symmetry. If you select a VS1 clarity, we will provide Excellent cut, polish and symmetry.