+44 (0) 333 987 4985
Engaged Couple
Oval Engagement Ring Gold Bang

The One

Design Your Engagement Ring & Bespoke Diamond Jewellery

Start Designing

Whether bespoke, or ready-to-buy, we source the best value stones for your budget, sharing our diamond expertise along the way...

Alison, Founder & CEO of Alicia J

Shop ready to wear

We also have a selection of beautiful ready to wear jewellery
Shop all ready to wear

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with us today

Book your free consultation with us today and speak with our expert consultants to make your ideas a reality.

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Diamond Inspiration

Diamond Inspiration

Ovals, emeralds, pears, round brilliants, cushion cuts, radiants...all set in precious metals.
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We pass on diamond expertise to our clients, giving them knowledge of what they buy and confidence in their diamond jewellery.
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Women Supporting Women and The Prince's Trust

Every Bold Ring sold by our sister brand Bold by Alicia J contributes a donation to the Women Supporting Women campaign from The Prince's Trust

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Why buy from Alicia J

Good Value

Our skilled team of specialists will find you excellent value diamonds for your personal budget.


Full understanding of the jewellery you're buying.

Conflict Free Stones

Stones sourced from a range of reputable and ethical suppliers. Receive a GIA report confirming colour, cut, clarity and carat size.


Our after-sales services last a lifetime.

Alicia J, Trading in Certified Stones

Here at Alicia J Diamonds, our fine diamond jewellery collection is accompanied by a GIA report confirming colour, cut, clarity, and carat size. As independent jewellers, our commitment to quality is reflected in everything we do, from how we source our stones to how we design our unique pieces of jewellery ourselves. Located in central London, we mostly meet our clients in our Marylebone space, whilst our design workshop is based in the bustle of London's Jewellery Quarter in Hatton Garden. We can also arrange virtual appointments. We aim to provide our customers with a truly bespoke personal service. Whether you're looking for a one-of-a-kind engagement ring or a unique piece of jewellery for a special occasion, our friendly and knowledgeable team is always on hand to help you find exactly what you're looking for.

About Us

Our founder, Alison, formed her brand with the goal of helping people make educated, quality purchases when it comes to fine jewellery, particularly diamonds. Her passion for helping others began when a family friend was looking to buy an engagement ring and was solely focused on carat size. With Alison's guidance, they were able to find a higher quality, higher value diamond for a better price. This experience led her to realise the need for an approachable jewellery concierge service that empowers buyers with the knowledge to make informed jewellery decisions. Alison's dedication to her craft and commitment to providing exceptional customer service has earned her a loyal following of clients who trust her expertise and rely on her for all their jewellery needs. Testament to our service is the high amount of word-of-mouth recommendations that Alicia J receives, thanks to our happy clients who share their fine jewellery secret. Whether you're looking for diamonds or coloured gemstones, our clients know that they can count on Alicia J for using the highest quality materials and craftsmanship.

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