Our first chat is to get to know you a little, and find out what you’re looking for. We’ll ask about the kind of jewellery you like and dislike, discuss timescales, budget, how the process works, and any other thoughts and questions you may have. We can help you formulate your ideas, too. 

This is the creative part. We transform ideas from the consultation into a detailed presentation with mood boards, showcasing different designs to appeal to your style. We also share our diamond and gemstone expertise with you to help you make a decision. We’ll talk approximate costings, too. 

Once you have had time to browse the presentation and mood boards, we will discuss the characteristics of each piece, allowing you to examine your choices and tell us what you like and what you don’t. Together, we’ll choose the winning design – always an exciting moment – and finalise adjustments and personalisation options. 

Once you’ve selected your final design, we source the stones and begin to make your jewellery, closely overseen by our qualified diamond and gemstone expert Roshan. He lives and breathes fine jewellery and will ensure your tailormade jewellery design is carefully sourced and perfectly crafted. 

Once your bespoke jewellery has arrived back at Alicia J HQ, we run a final quality check and ensure it is beautifully boxed and packaged – complete with accredited diamond or gemstone reports and care instructions – before sending to you to enjoy forever. 

We provide every customer with a complimentary valuation from a recognised and licensed jewellery professional in the UK, plus relevant gemstone reports and care instructions. An added Alicia J benefit is that our valuations tend to be higher than the purchase price, as we have lower operational costs than many other jewellers.

Learn about how our valuation method benefits you when insuring your jewellery here.