“Princess cuts can give the illusion of a larger diamond, compared to other shapes with the same carat weight. However, if not cut to a high standard, light does not reflect how it should, which can make the stone appear smaller”.
- Roshan, Co-Founder of Alicia J
Dating back to the fashionable 1960s, the princess cut is a modern and stylish choice that is currently increasing in popularity. Princess cuts were formed following research which found that women were looking for a square stone which also had the brilliance of a round brilliant. In 1961, London diamond cutter Arpad Nagy created a what he called the profile cut, but he privately referred to this as a princess cut, and this charming name gradually grew in popularity.
• Unlike other square shapes, Princess cut diamonds have great fire and brilliance, similar to round brilliants.
• Princess cuts use about 80% of the rough diamond (many others only use 50%-60%), so retain more of the original carat weight. Less waste mean a more economical choice.
• Princess cuts have clean lines and a geometric shape, which suggests a sophisticated modern elegance.