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You may already have an engagement and wedding ring, or just want to show off the permanence of your undying love. Whatever your reason, an eternity ring from Alicia J is the opportunity to make a real statement to your partner.
We offer a stunning collection of eternity rings, all created to bring out the beauty of our high-quality gemstones.







































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Originating in Ancient Egypt with the symbolism of the snake devouring its own tail, an eternity ring is a departure from the timeless solitaire design of a traditional engagement ring.
An eternity ring is the perfect symbol for any couple wishing to commemorate an anniversary and reaffirm their eternal love and devotion for one another.
A diamond eternity ring could be given to a close friend or to mark the birth of a child.
A typical eternity ring differs from engagement rings and or your diamond wedding band in a bridal set. To symbolise eternity, these rings are usually encrusted with smaller diamonds, rather than having one centre stone. There’s also the option for half eternity rings with diamonds only donning the visible side.
Remember to consider the 4Cs: diamond colour, clarity, cut and carat weight.
Given the meaning attached to different milestones, you may choose to include elements from the following in your eternity ring:
40th: Ruby
50th: Gold
60th: Diamond
75th: Sapphire
Mixed gemstones also make for a more unique design. We also have eternity bands on offer ranging from yellow gold, white gold, and rose gold to platinum.
Choosing your metal band, gemstone and style may seem challenging, but we’re with you every step of the way.
“Alison is a true professional and a master at her craft. Cannot recommend a better place or team to work with!”
-Alexandra
Talk to us about what you’re celebrating and we’ll get the ball rolling via Zoom or at a private member’s club in Central London.
We’ve answered some key questions about our eternity rings below:
An eternity ring can be given for a range of reasons. The most common of these is for a range of wedding anniversaries. However, eternity rings can be for whatever occasion you wish to attach to them, or just a renewed representation of eternal love. This could include the birth of a child or a lifelong friendship.
The finger you wear an eternity ring on is a matter of personal choice. Some people may decide to wear it on the ring finger above their wedding ring, and others may choose to wear it on its own on their right hand for personal comfort.
Although many married people wear an eternity ring, you don’t need to have tied the knot to wear one. An eternity ring is a symbol of everlasting love and therefore is appropriate for a variety of scenarios. If you’d like to express your affection for someone, for whatever reason, talk to us and we’ll help to find the right eternity ring for you at an affordable price compared to designer rings.
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Don’t worry if you’re not sure about your size right now, complete the checkout and we’ll get in touch to help you find out your ring size
What colour is a diamond? Many say they’re colourless, however, look closely and most contain subtle tints of yellows, soft pinks and rich browns. Truly colourless diamonds are known as white diamonds and are extremely rare and the most valuable. Diamond colour is graded from D to Z – D being the whitest, most colourless diamond and Z containing noticeable yellow, brown or pink tints. The letters D to Z represent a range of colour based on a combination of tone, lightness or darkness and saturation.
Cut
Diamond cut refers to the arrangement of a diamond’s facets. A diamond’s cut is often mistaken as meaning its shape (oval, pear, etc), but a diamond’s cut grade is actually about how well the facets interact with light.
Polish
Polish refers to the overall smoothness and condition of the diamond’s surface. It’s rare for a diamond to have a perfect polish. More often, they have tiny imperfections not visible to the naked eye.
Symmetry
Symmetry refers to how well-aligned the diamond's facets are. Symmetry, on the other hand, refers to the exactness of shape, overall outline, placement and alignment of individual facets.
The gradings provided by the GIA go from poor to excellent. If you select an SI clarity, we will provide Very Good cut, polish and symmetry. If you select a VS1 clarity, we will provide Excellent cut, polish and symmetry.